As I Found It 2015–2025

Alex Gâlmeanu (b. 1978, Bucharest) is a Romanian photographer, visual artist, and director of photography. Photographer since 1992, professional since 1998. He is a graduate of the National University of Arts in Bucharest.

His work spans editorial, fashion, advertising, and experimental photography, with an emphasis especially on portraits and visual storytelling. He is widely known for People I Know, an ongoing internationally-exhibited (Paris, Toulouse) series portraying prominent Romanian figures, as well as for The Anastasia Project. He has shown his work in Romania and abroad, including in Poland, France, Iceland, Ireland, Hungary, and the United States. He also founded and developed the Museum of Photography, a platform dedicated to researching, collecting, and presenting archival photography, with a particular interest in the history of images and how they’re read in cultural context.

His photographs have appeared in publications such as The New York Times, Harper’s Bazaar, Elle, Marie Claire, Esquire, GQ, and Men’s Health. He has worked with brands and companies including Coca-Cola, BMW, Mercedes-Benz, Samsung, McDonald’s, Philips, the BBC, and Paramount, producing advertising campaigns for both local and international markets.

In film, he served as cinematographer on the documentary Spioni de ocazie (Accidental Spies), which won the UCIN award for Documentary Film and the Gopo Award for Best Documentary. He also created main promotional visuals and campaign artwork for film and TV productions, including projects linked to international platforms and networks such as Netflix, Sky, and Canal+.