{"id":19263,"date":"2022-06-22T15:20:25","date_gmt":"2022-06-22T13:20:25","guid":{"rendered":"https:\/\/www.curteaveche.ro\/blog\/?p=19263"},"modified":"2022-06-22T16:37:27","modified_gmt":"2022-06-22T14:37:27","slug":"curtea-veche-publishing-primeste-primul-premiu-grand-effie-din-industria-de-carte-pentru-maratonul-impotriva-fake-news","status":"publish","type":"post","link":"https:\/\/www.curteaveche.ro\/blog\/curtea-veche-publishing-primeste-primul-premiu-grand-effie-din-industria-de-carte-pentru-maratonul-impotriva-fake-news\/","title":{"rendered":"Curtea Veche Publishing prime\u0219te PREMIUL Grand Effie pentru maratonul \u00eempotriva fake news"},"content":{"rendered":"\n<p><strong>Curtea Veche Publishing a primit cea mai \u00eenalt\u0103 distinc\u021bie din industria de comunicare \u0219i marketing din Rom\u00e2nia \u2013 <em>Grand Effie<\/em> la cea de XIX-a edi\u021bie a Galei Premiilor Effie Rom\u00e2nia, pentru campania \u201e<\/strong><a href=\"https:\/\/www.curteaveche.ro\/blog\/2021\/05\/10\/vaccineaza-te-pana-pe-16-mai-si-curtea-veche-publishing-iti-ofera-o-carte-maraton-suport-cu-participarea-scriitorilor\/\"><strong>Book-a-Vax<\/strong><\/a><strong>\u201d (\u201eO carte pentru un vaccin\u201d). Maratonul pro-informare din mai 2021 a creat o dezbatere relevant\u0103 \u00een jurul vaccin\u0103rii \u0219i al pandemiei \u00eentr-un moment delicat, a ajuns la 6,5 milioane de rom\u00e2ni \u0219i a reu\u0219it s\u0103 motiveze \u00een doar o s\u0103pt\u0103m\u00e2n\u0103 7.500 de persoane s\u0103 vin\u0103 \u00een libr\u0103rii cu adeverin\u021ba de vaccinare pentru a primi o carte \u00een dar.<\/strong><\/p>\n\n\n\n<p>Pe l\u00e2ng\u0103 <strong>Grand Effie <\/strong>(campania de comunicare a anului \u00een Rom\u00e2nia), primul premiu de acest gen primit de o editur\u0103 din Rom\u00e2nia, \u201eBook-a-Vax\u201d a primit <strong>Aur<\/strong> la categoria <strong><em>Positive change: social good<\/em><\/strong>, fiind clasat\u0103 pe locul II \u00een topul brandurilor anului 2022 (dup\u0103 Tazz, la egalitate cu Carrefour Rom\u00e2nia) \u0219i finalist\u0103 la categoriile <em>Branded Utility, Timely Opportunity, Other Products and Services.<\/em><\/p>\n\n\n\n<p>\u00cen motivarea premiului, juriul a explicat impactul social semnificativ pe care aceast\u0103 campanie l-a adus, precum \u0219i faptul c\u0103 o echip\u0103 mic\u0103 din zona cultural\u0103 a ales s\u0103 lupte \u00een acest fel cu valul uria\u0219 de fake news.<\/p>\n\n\n\n<p>\u00cen mai 2021, \u00een plin val de COVID-19, cu o rat\u0103 na\u021bional\u0103 de vaccinare de aproximativ 11% (imunizare complet\u0103), Curtea Veche Publishing a fost primul brand care \u0219i-a asumat public o pozi\u021bie pro-informare, pro-vaccinare, pro decizii informate corect.<\/p>\n\n\n\n<p><strong><u>Echipa Curtea Veche Publishing \u0219i House of Arrows:<\/u><\/strong><strong> <\/strong><strong>Ir\u00e9n Arsene M\u00e1t\u00e9<\/strong> (General Manager), <strong>Barna N\u00e9methi<\/strong> (Executive Director), <strong>Cristina B\u0103r\u0103it\u0103ru\u0219<\/strong> (Group Account), <strong>Theodora Petrescu<\/strong> (Account Manager), <strong>Miruna Meiro\u0219u<\/strong> (PR Manager), <strong>Marius Motoca<\/strong> (PR Specialist), <strong>Maria Sarivan<\/strong> (Planner), <strong>C\u0103t\u0103lin&nbsp; Tabacu<\/strong> (Copywriter), <strong>Dora Marian<\/strong> (Senior Creative), <strong>Sonia Ciocan<\/strong> (Senior Creative), <strong>Radu Osaciuc<\/strong> (Senior Creative).<\/p>\n\n\n\n<p><strong>Gala Premiilor Effie Rom\u00e2nia<\/strong> a avut loc pe 16 iunie 2022 la Palatul Bragadiru. Organizat\u0103 anual de IAA (International Advertising Association) \u0219i de UAPR (Uniunea Agen\u021biilor de Publicitate din Rom\u00e2nia), este considerat\u0103 cea mai important\u0103 gal\u0103 a industriei de comunicare, pun\u00e2nd accentul pe rezultate. Gala Effie are \u0219i o etap\u0103 european\u0103 (Effie Awards Europe) \u0219i una global\u0103.<\/p>\n\n\n\n<p><strong>Maratonul pro-vaccinare<\/strong> <strong>\u201eBook-a-vax\u201d<\/strong> a \u00eensemnat o vizibilitate extraordinar de mare \u00een social media, a \u00eensemnat mii de mesaje primite, zeci de colaboratori care \u0219i-au al\u0103turat vocile, mii de c\u0103r\u021bi oferite de editur\u0103 \u00een libr\u0103riile Diverta, \u0219i cel mai important, a \u00eensemnat 7.500 de persoane care au decis s\u0103 se vaccineze \u00een decurs de o s\u0103pt\u0103m\u00e2n\u0103, \u00een urma unei decizii informate. Timp de o zi \u00eentreag\u0103, printr-un live streaming, medici, psihologi, antropologi, persoane publice \u0219i autori ai editurii au intrat \u00een dialog cu cititorii, aduc\u00e2nd perspective diferite asupra crizei sanitare. Printre ei, medicul Adrian S\u00e2ngeorzan, antropologul Alec B\u0103l\u0103\u0219escu, psihoterapeutul G\u00e1sp\u00e1r Gy\u00f6rgy, muzicianul Cornel Ilie, campioana olimpic\u0103 Diana Bulimar, streamerii Silviu Fai\u0103r \u0219i Alex Zl\u0103vog, scriitoarea Carmen Firan, produc\u0103torul de \u0219tiri Alex Donovici, avocata Alina Dumitra\u0219cu.<\/p>\n\n\n\n<p>Campania a fost multi-premiat\u0103 \u0219i \u00een anul 2021: <strong>Aur<\/strong> la categoria <strong><em>Crisis &amp; Risk Management<\/em><\/strong> din cadrul <strong>Romanian PR Award<\/strong> (cea mai important\u0103 competi\u021bie na\u021bional\u0103 de recunoa\u0219tere a excelen\u021bei \u00een domeniul Rela\u021biilor Publice); <strong>Aur <\/strong>la categoria <strong><em>Digital Platforms \u2013 Viral Non Video<\/em><\/strong> \u0219i <strong>Argint<\/strong> la categoria <strong><em>Digital Campaigns \u2013 Others<\/em><\/strong> din cadrul <strong>Internetics <\/strong>(festivalul de inteligen\u021b\u0103 digital\u0103 \u0219i excelen\u021b\u0103 \u00een comunicarea online); <strong>Bronz<\/strong> la categoria <strong><em>Special projects<\/em><\/strong> din cadrul <strong>Webstock<\/strong> (cel mai mare eveniment de social media \u0219i comunicare online din Rom\u00e2nia). Nu este pentru prima oar\u0103 c\u00e2nd echipa de comunicare a editurii este recunoscut\u0103 cu astfel de distinc\u021bii, \u00een trecut c\u00e2\u0219tig\u00e2nd numeroase premii pentru campanii de promovare cu vizibilitate foarte mare sau campanii de comunicare cu impact real \u00een comunitate. Recent, campania #TimpulSaCitim, realizat\u0103 \u00eempreun\u0103 cu Asocia\u021bia Curtea Veche \u0219i Leo Burnett Bucharest, a fost nominalizat\u0103 la <a href=\"https:\/\/www.effie.org\/program\/showcase\/global-best-of-the-best\/2021\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Global Effies 2021<\/strong><\/a> \u0219i inclus\u0103 pe lista <a href=\"https:\/\/www.warc.com\/rankings\/effective-100\/top-campaigns\/2021\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>WARC \u2013 top 100 global most effective campaigns,<\/strong><\/a> performan\u021b\u0103 unic\u0103 pentru o editur\u0103 din Rom\u00e2nia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Curtea Veche Publishing a primit cea mai \u00eenalt\u0103 distinc\u021bie din industria de comunicare \u0219i marketing din Rom\u00e2nia \u2013 Grand Effie la cea de XIX-a edi\u021bie a Galei Premiilor Effie Rom\u00e2nia, pentru campania \u201eBook-a-Vax\u201d (\u201eO carte pentru un vaccin\u201d). Maratonul pro-informare din mai 2021 a creat o dezbatere relevant\u0103 \u00een jurul vaccin\u0103rii \u0219i al pandemiei \u00eentr-un&hellip;&nbsp;<a href=\"https:\/\/www.curteaveche.ro\/blog\/curtea-veche-publishing-primeste-primul-premiu-grand-effie-din-industria-de-carte-pentru-maratonul-impotriva-fake-news\/\" rel=\"bookmark\"><span class=\"screen-reader-text\">Curtea Veche Publishing prime\u0219te PREMIUL Grand Effie pentru maratonul \u00eempotriva fake news<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":19264,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[2348],"tags":[1782,464,5286,5288,5287,1243],"class_list":["post-19263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stiri","tag-campanie","tag-curtea-veche","tag-effie","tag-maraton-informare","tag-maraton-vaccinare","tag-premii"],"_links":{"self":[{"href":"https:\/\/www.curteaveche.ro\/blog\/wp-json\/wp\/v2\/posts\/19263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.curteaveche.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.curteaveche.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.curteaveche.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.curteaveche.ro\/blog\/wp-json\/wp\/v2\/comments?post=19263"}],"version-history":[{"count":0,"href":"https:\/\/www.curteaveche.ro\/blog\/wp-json\/wp\/v2\/posts\/19263\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.curteaveche.ro\/blog\/wp-json\/wp\/v2\/media\/19264"}],"wp:attachment":[{"href":"https:\/\/www.curteaveche.ro\/blog\/wp-json\/wp\/v2\/media?parent=19263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.curteaveche.ro\/blog\/wp-json\/wp\/v2\/categories?post=19263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.curteaveche.ro\/blog\/wp-json\/wp\/v2\/tags?post=19263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}