{"id":19059,"date":"2021-09-09T10:28:06","date_gmt":"2021-09-09T08:28:06","guid":{"rendered":"https:\/\/www.curteaveche.ro\/blog\/?p=19059"},"modified":"2021-09-09T10:28:07","modified_gmt":"2021-09-09T08:28:07","slug":"cat-costa-sa-pierzi-un-angajat-doru-supeala-lanseaza-employer-branding-100-o-carte-despre-cum-se-vinde-placerea-de-a-munci","status":"publish","type":"post","link":"https:\/\/www.curteaveche.ro\/blog\/cat-costa-sa-pierzi-un-angajat-doru-supeala-lanseaza-employer-branding-100-o-carte-despre-cum-se-vinde-placerea-de-a-munci\/","title":{"rendered":"C\u00e2t cost\u0103 s\u0103 pierzi un angajat? Doru \u0218upeal\u0103 lanseaz\u0103 \u201eEmployer Branding 100%\u201d, o carte despre cum se vinde pl\u0103cerea de a munci"},"content":{"rendered":"\n

Companiile care \u0219tiu s\u0103 \u00ee\u0219i p\u0103streze \u0219i s\u0103 \u00ee\u0219i motiveze angaja\u021bii au o cre\u0219tere a performan\u021bei cu 240%. Cu toate acestea, doar 20% din oamenii care merg la serviciu \u00een lume o fac cu interes \u0219i pl\u0103cere. \u00cen volumul Employer Branding 100%,<\/a><\/em> proasp\u0103t ap\u0103rut la Curtea Veche Publishing, consultantul de marketing Doru \u0218upeal\u0103 \u00eei \u00eenva\u021b\u0103 pe angajatori cum s\u0103 ob\u021bin\u0103 devotamentul \u0219i implicarea oamenilor care lucreaz\u0103 pentru ei, oferindu-le nu doar un salariu, ci \u0219i bucuria de a munci.<\/strong><\/p>\n\n\n\n

La ce ajut\u0103 un brand de angajator?<\/strong> Dac\u0103 \u00een compania \u00een care lucrezi, rata de plec\u0103ri naturale dep\u0103\u0219e\u0219te un procent de 5%, cel mai probabil exist\u0103 o problem\u0103. Media ratei de reziliere a contractelor de munc\u0103 la ini\u021biativa angaja\u021bilor \u00een Rom\u00e2nia era acum c\u00e2\u021biva ani de 16.4% \u0219i sunt companii unde aceast\u0103 rat\u0103 ajunge \u0219i la 40-50%, cu costuri enorme pentru angajatori. Acolo unde companiile \u0219tiu s\u0103 creeze experien\u021be pl\u0103cute \u0219i s\u0103 le arate oamenilor c\u0103 sunt parteneri \u00eentr-o c\u0103l\u0103torie pe termen lung, nu exist\u0103 probleme \u00een a recruta \u0219i a p\u0103stra oameni. 60% dintre companiile rom\u00e2ne\u0219ti se confrunt\u0103 \u00eens\u0103 cu problema plec\u0103rii voluntare a angaja\u021bilor \u0219i \u00eent\u00e2mpin\u0103 dificult\u0103\u021bi \u00een a g\u0103si \u00eenlocuitori de calitate . Doru \u0218upeal\u0103 scrie \u00een cartea sa despre motivele pentru care se ajunge \u00een astfel de situa\u021bii \u0219i ce se poate face pentru a fi evitate.<\/p>\n\n\n\n

C\u00e2t te cost\u0103 s\u0103 pierzi un angajat?<\/strong> Conform autorului c\u0103r\u021bii Employer Branding 100%,<\/a><\/strong><\/em> organiza\u021biile nu par a fi con\u0219tiente de valoarea economic\u0103 real\u0103 care li se scurge printre degete atunci c\u00e2nd un profesionist decide s\u0103 \u00ee\u0219i abandoneze pozi\u021bia – costurile ajung undeva \u00eentre 12 \u0219i 150 de salarii brute\/angajat, pierdere care nu se reg\u0103se\u0219te \u00eens\u0103 \u00een registrele contabile. La nivel global, pierderile cauzate de lipsa de interes a angaja\u021bilor se ridic\u0103 la 8,1 trilioane de dolari anual.<\/p>\n\n\n\n

A\u0219a cum spune chiar autorul c\u0103r\u021bii Employer Branding 100%,<\/em> \u201edac\u0103 e\u0219ti antreprenor, manager, lider de echip\u0103 ori organiza\u021bie sau lucrezi \u00een Resurse Umane, Marketing sau Comunicare sau pur \u0219i simplu e\u0219ti curios din fire, aceast\u0103 carte este scris\u0103 pentru tine\u201d. <\/strong>Cartea ap\u0103rut\u0103 la Curtea Veche Publishing include studii de caz \u0219i surse de inspira\u021bie de la mari companii din Rom\u00e2nia \u0219i din str\u0103in\u0103tate.<\/strong><\/p>\n\n\n\n

Printre lucrurile pe care le analizeaz\u0103 cartea se num\u0103r\u0103: ce este \u0219i cum se construie\u0219te un brand de angajator; cum se formuleaz\u0103 Propunerea de Valoare a unui angajator; ce a\u0219teapt\u0103 rom\u00e2nii de la un angajator; cum se construiesc cele dou\u0103sprezece elemente fundamentale \u00een Employer Branding; cum se men\u021bine \u0219i se m\u0103soara performan\u021ba activit\u0103\u021bilor de branding de angajator \u0219.a.m.d.<\/p>\n\n\n\n

Cartea se bucur\u0103 deja de aprecierea unor persoane publice \u0219i speciali\u0219ti \u00een marketing, business \u0219i resurse umane:<\/p>\n\n\n\n

\u201eUn ghid solid \u0219i necesar pentru liderii de organiza\u021bii. Ar trebui s\u0103 fie citit \u0219i de liderii no\u0219tri politici.\u201d \u2013 Valeriu Nicolae<\/strong><\/p>\n\n\n\n

\u201eDiferen\u021ba dintre un om extraordinar \u0219i un om bun este de cel pu\u021bin 300%, \u00een termeni de rezultat \u0219i valoare creat\u0103. Iar s\u0103 aduci al\u0103turi oamenii buni nu e o \u00eent\u00e2mplare, ci un proces riguros. Aceast\u0103 carte e un ghid care vine \u00eentr-un moment cum nu se poate mai bun pentru oricine vrea s\u0103 reflecteze \u0219i s\u0103 creeze acest proces. \u201d \u2013 Andreea Ro\u0219ca<\/strong><\/p>\n\n\n\n

\u201eRecomand s\u0103 iei dou\u0103 c\u0103r\u021bi. Una pentru tine \u0219i alta ca s-o ui\u021bi \u00een biroul \u0219efului, la o \u0219edin\u021b\u0103. C\u0103 dac\u0103 i-o faci cadou, o s\u0103 cread\u0103 c\u0103 el e exemplul negativ. Dar dac\u0103 o g\u0103se\u0219te \u0219i aplic\u0103 ce \u00eenva\u021b\u0103 din carte, merit\u0103 investi\u021bia!\u201d \u2013 Lucian M\u00eendru\u021b\u0103<\/strong><\/p>\n\n\n\n

\u201eA\u0219a cum din niciun birou HR nu lipse\u0219te un exemplar din Codul Muncii, e doar o chestiune de timp p\u00e2n\u0103 c\u00e2nd aceast\u0103 carte va fi la fel de esen\u021bial\u0103 \u00een departamentele de Resurse Umane. \u201d \u2013 Andra Pintican, <\/strong>fondator \u0218coala de HR<\/p>\n\n\n\n

\u201eTranzac\u021bia munc\u0103\/bani nu mai e suficient\u0103. Ca s\u0103 lucrezi cu oameni buni, trebuie s\u0103 fii un om bun, iar compania ta trebuie s\u0103 fie \u0219i ea bun\u0103. Bun\u0103 pe bune! Cu angaja\u021bii, cu comunitatea, cu mediul, cu clien\u021bii.\u201d \u2013 Drago\u0219 P\u0103traru<\/strong><\/p>\n\n\n\n

\u201eMi-a\u0219 dori din suflet ca orice conduc\u0103tor de organiza\u021bie, chiar \u0219i \u00een institu\u021biile statului, s\u0103 \u0219tie, s\u0103 \u00een\u021beleag\u0103 \u0219i s\u0103 aplice ce a scris Doru aici.\u201d \u2013 Marian Godin\u0103<\/strong><\/p>\n\n\n\n

DORU \u0218UPEAL\u0102<\/strong> este consultant de marketing, management \u0219i business, Head of Marketing al unei companii IT \u0219i Managing Director al SPOR \u2013 \u0218coala Pentru Oameni Responsabili. Este doctorand la Universitatea Babe\u0219 Bolyai cu o tez\u0103 despre managementul creativit\u0103\u021bii \u0219i inova\u021biei \u0219i desf\u0103\u0219oar\u0103 \u00een prezent cea mai ampl\u0103 cercetare academic\u0103 interna\u021bional\u0103 care evalueaz\u0103 climatul pentru creativitate \u0219i inova\u021bie \u00een organiza\u021biile IT. A finalizat \u00een 2019 un Executive MBA \u201ewith Distinction\u201c la Hull University Business School \u00een Marea Britanie, are licen\u021b\u0103 \u0219i master \u00een marketing la Universitatea Babe\u0219 Bolyai din Cluj-Napoca \u0219i a absolvit \u00een anii \u201990 Facultatea de Filologie, sec\u021bia Rom\u00e2n\u0103-Francez\u0103, la Universitatea Transilvania din Bra\u0219ov. A fost director de marketing, comunicare sau procurement \u00een mai multe companii locale sau multina\u021bionale, \u00eentre care Selgros, IKEA, Betfair Romania, Onyx Beacon, Ramada Bra\u0219ov sau InNuts Fund. \u00centre 1993 \u0219i 2000 a fost jurnalist \u0219i manager de pres\u0103, radio \u0219i TV, pentru ProTV \u0219i grupul Mix Media Radio Bra\u0219ov.<\/p>\n\n\n\n

Volumul Employer Branding 100%<\/a><\/em> este disponibil pe curteaveche.ro<\/a> \u0219i \u00een libr\u0103riile din \u021bar\u0103 la pre\u021bul de 65 lei.<\/strong><\/p>\n\n\n\n

Partener monitorizare pres\u0103:<\/strong> Klarmedia<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Companiile care \u0219tiu s\u0103 \u00ee\u0219i p\u0103streze \u0219i s\u0103 \u00ee\u0219i motiveze angaja\u021bii au o cre\u0219tere a performan\u021bei cu 240%. Cu toate acestea, doar 20% din oamenii care merg la serviciu \u00een lume o fac cu interes \u0219i pl\u0103cere. \u00cen volumul Employer Branding 100%, proasp\u0103t ap\u0103rut la Curtea Veche Publishing, consultantul de marketing Doru \u0218upeal\u0103 \u00eei \u00eenva\u021b\u0103… C\u00e2t cost\u0103 s\u0103 pierzi un angajat? Doru \u0218upeal\u0103 lanseaz\u0103 \u201eEmployer Branding 100%\u201d, o carte despre cum se vinde pl\u0103cerea de a munci<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":19060,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[2348],"tags":[],"class_list":["post-19059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stiri"],"_links":{"self":[{"href":"https:\/\/www.curteaveche.ro\/blog\/wp-json\/wp\/v2\/posts\/19059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.curteaveche.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.curteaveche.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.curteaveche.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.curteaveche.ro\/blog\/wp-json\/wp\/v2\/comments?post=19059"}],"version-history":[{"count":0,"href":"https:\/\/www.curteaveche.ro\/blog\/wp-json\/wp\/v2\/posts\/19059\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.curteaveche.ro\/blog\/wp-json\/wp\/v2\/media\/19060"}],"wp:attachment":[{"href":"https:\/\/www.curteaveche.ro\/blog\/wp-json\/wp\/v2\/media?parent=19059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.curteaveche.ro\/blog\/wp-json\/wp\/v2\/categories?post=19059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.curteaveche.ro\/blog\/wp-json\/wp\/v2\/tags?post=19059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}