{"id":18672,"date":"2020-10-13T10:09:56","date_gmt":"2020-10-13T08:09:56","guid":{"rendered":"https:\/\/www.curteaveche.ro\/blog\/?p=18672"},"modified":"2021-01-18T19:24:11","modified_gmt":"2021-01-18T17:24:11","slug":"prima-editie-a-campaniei-timpulsacitim-premiata-la-webstock-2020","status":"publish","type":"post","link":"https:\/\/www.curteaveche.ro\/blog\/prima-editie-a-campaniei-timpulsacitim-premiata-la-webstock-2020\/","title":{"rendered":"Prima edi\u021bie a campaniei #TimpulS\u0103Citim, premiat\u0103 la Webstock \u0219i Internetics 2020"},"content":{"rendered":"<p><strong>\u00cen urm\u0103 cu un an, cei mai ocupa\u021bi<\/strong> <strong>\u0219i totodat\u0103 cei mai influen\u021bi rom\u00e2ni, de la Pre\u0219edintele \u021b\u0103rii p\u00e2n\u0103 la sportivi, arti\u0219ti, antreprenori, creatori de con\u021binut, ar\u0103t<\/strong><strong>au prin puterea exemplului personal c\u0103 oricine \u00ee\u0219i poate face timp pentru a citi. Campania de promovare a lecturii <\/strong><a href=\"https:\/\/www.timpulsacitim.ro\/\"><strong>#TimpulS\u0103Citim<\/strong><\/a><strong> (<a href=\"https:\/\/www.timpulsacitim.ro\/\">timpulsacitim.ro<\/a>)<\/strong><strong>, realizat\u0103 de c\u0103tre Curtea Veche \u00eempreun\u0103 cu Leo Burnett Bucharest, a fost recunoscut\u0103 cu argint la dou\u0103 dintre cele mai importante festivaluri de marketing \u0219i comunicare din Rom\u00e2nia:\u00a0 festivalul de marketing, branding \u0219i comunicare online Internetics 2020 (categoria <em>Influencer Marketing<\/em>) \u0219i Webstock 2020, cel mai mare eveniment de social media \u0219i comunicare online din Rom\u00e2nia (categoria <em>Best Influencer Campaigns).<\/em><\/strong><\/p>\n<p>Dac\u0103 ave\u021bi cont pe o re\u021bea de socializare, sunt 50% \u0219anse s\u0103 v\u0103 fi num\u0103rat printre cei care au v\u0103zut unul dintre mesajele campanei #timpulsacitim \u00een octombrie 2019. Tot atunci e posibil s\u0103 fi aflat c\u0103 un rom\u00e2n din doi nu citise nicio carte \u00een anul precedent, iar unul din cinci rom\u00e2ni confirma c\u0103 nu a citit niciodat\u0103 o carte \u00eentreag\u0103, cel mai des \u00eent\u00e2lnit motiv invocat fiind lipsa timpului.<\/p>\n<p><strong>Num\u0103rul liderilor de opinie care au acceptat s\u0103 se al\u0103ture campaniei a fost impresionant: peste 40 de persoane influente au citit pentru comunit\u0103\u021bile proprii c\u00e2teva pagini din c\u0103r\u021bile preferate, ar\u0103t\u00e2nd c\u0103 \u00eempreun\u0103 putem schimba statisticile. <\/strong>Printre ele: Pre\u0219edintele Rom\u00e2niei, Klaus Iohannis; Ambasadorul SUA Hans Klemm, sportivii Virgil St\u0103nescu \u0219i Diana Bulimar, R\u0103zvan Exarhu, Mihaela Bilic, Laura Cosoi, Roxana Volo\u0219eniuc, Jamila, Mikey Hash, \u0218erban Pavlu, Roman Tolici, Iv cel Naiv, Paul Ipate, Octavian Strunil\u0103, Sore Mihalache, Deliric \u0219i mul\u021bi al\u021bii. Mesajul lor, odat\u0103 cu hashtag-ul #timpulsacitim, a fost preluat de numero\u0219i cititori. Conform studiilor Reveal Marketing Research din februarie 2020, cei care au fost expu\u0219i la mesajul campaniei \u0219i-au dublat inten\u021bia de a citi \u00een 2020.<\/p>\n<p>V\u0103 mul\u021bumim tuturor pentru c\u0103 a\u021bi f\u0103cut posibil\u0103 aceast\u0103 discu\u021bie despre lectur\u0103!<\/p>\n<div style=\"width: 1200px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-18672-1\" width=\"1200\" height=\"675\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.curteaveche.ro\/blog\/wp-content\/uploads\/2020\/10\/ACV_acceptance-speech.mp4?_=1\" \/><a href=\"https:\/\/www.curteaveche.ro\/blog\/wp-content\/uploads\/2020\/10\/ACV_acceptance-speech.mp4\">https:\/\/www.curteaveche.ro\/blog\/wp-content\/uploads\/2020\/10\/ACV_acceptance-speech.mp4<\/a><\/video><\/div>\n<p>\u00centr-o epoc\u0103 a fake news-urilor \u0219i a \u00eencerc\u0103rilor aduse de schimb\u0103rile profunde din societate, cititul r\u0103m\u00e2ne vital. Provocarea de a citi r\u0103m\u00e2ne deschis\u0103, iar noi suntem \u00eenarma\u021bi cu r\u0103bdare \u0219i perseveren\u021b\u0103 pentru o schimbare real\u0103 a obiceiurilor de lectur\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00cen urm\u0103 cu un an, cei mai ocupa\u021bi \u0219i totodat\u0103 cei mai influen\u021bi rom\u00e2ni, de la Pre\u0219edintele \u021b\u0103rii p\u00e2n\u0103 la sportivi, arti\u0219ti, antreprenori, creatori de con\u021binut, ar\u0103tau prin puterea exemplului personal c\u0103 oricine \u00ee\u0219i poate face timp pentru a citi. Campania de promovare a lecturii #TimpulS\u0103Citim (timpulsacitim.ro), realizat\u0103 de c\u0103tre Curtea Veche \u00eempreun\u0103 cu Leo&hellip;&nbsp;<a href=\"https:\/\/www.curteaveche.ro\/blog\/prima-editie-a-campaniei-timpulsacitim-premiata-la-webstock-2020\/\" rel=\"bookmark\"><span class=\"screen-reader-text\">Prima edi\u021bie a campaniei #TimpulS\u0103Citim, premiat\u0103 la Webstock \u0219i Internetics 2020<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":18676,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[2348],"tags":[5180,5265,5264,5268,4491,5267,5263,5266,1365,5179,5262],"class_list":["post-18672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stiri","tag-timpulsacitim","tag-best-influencers-campaign","tag-campanei-de-promovare-a-lecturii","tag-campanii-cu-influenceri","tag-curtea-veche-publishing","tag-internetics-2020","tag-leo-burnett-bucharest","tag-reading-campaign","tag-romania","tag-timpul-sa-citim","tag-webstock-2020"],"_links":{"self":[{"href":"https:\/\/www.curteaveche.ro\/blog\/wp-json\/wp\/v2\/posts\/18672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.curteaveche.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.curteaveche.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.curteaveche.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.curteaveche.ro\/blog\/wp-json\/wp\/v2\/comments?post=18672"}],"version-history":[{"count":0,"href":"https:\/\/www.curteaveche.ro\/blog\/wp-json\/wp\/v2\/posts\/18672\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.curteaveche.ro\/blog\/wp-json\/wp\/v2\/media\/18676"}],"wp:attachment":[{"href":"https:\/\/www.curteaveche.ro\/blog\/wp-json\/wp\/v2\/media?parent=18672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.curteaveche.ro\/blog\/wp-json\/wp\/v2\/categories?post=18672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.curteaveche.ro\/blog\/wp-json\/wp\/v2\/tags?post=18672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}