{"id":14505,"date":"2016-03-28T09:53:15","date_gmt":"2016-03-28T07:53:15","guid":{"rendered":"http:\/\/www.curteaveche.ro\/blog\/?p=14505"},"modified":"2016-03-28T09:53:15","modified_gmt":"2016-03-28T07:53:15","slug":"intalnirile-outliers-toti-marketerii-spun-povesti-la-bookstory-cluj","status":"publish","type":"post","link":"https:\/\/www.curteaveche.ro\/blog\/intalnirile-outliers-toti-marketerii-spun-povesti-la-bookstory-cluj\/","title":{"rendered":"\u00ceNT\u00c2LNIRILE OUTLIERS: To\u021bi marketerii spun pove\u0219ti la Bookstory Cluj"},"content":{"rendered":"

Nu to\u021bi marketerii sunt mincino\u0219i, \u00eens\u0103 c\u00e2\u021biva dintre ei vor spune pove\u0219ti de 1 aprilie la Cluj-Napoca. Curtea Veche Publishing continu\u0103 seria \u00cent\u00e2lnirilor OUTLIERS cu o lansare g\u0103zduit\u0103 de Libr\u0103ria Independent\u0103 Bookstory. Vineri, 1 aprilie 2016, \u00a0\u00eencep\u00e2nd cu ora 18.30, c\u00e2\u021biva dintre cei mai reputa\u021bi speciali\u0219ti locali vor dezbate cel mai recent volum al cunoscutului blogger Seth Godin, \u201eTo\u021bi marketerii sunt mincino\u0219i<\/span> spun pove\u0219ti\u201d.<\/p>\n

Evenimentul se va desf\u0103\u0219ura \u00een cadrul libr\u0103riei Bookstory (Bd. Eroilor nr. 6-8) cu participarea lui C\u0103lin Biri\u0219, trainer \u0219i consultant Marketing Online \u0219i Digital Director la Loopaa Marketing Agency, \u0219i a Ioanei C\u0103prar, Business Development Manager la Vitrina Advertising.<\/p>\n

Seth Godin, autorul c\u0103r\u021bii ap\u0103rute la Curtea Veche Publishing, este cel mai influent blogger din lume pe teme legate de afaceri \u0219i se situeaz\u0103 constant printre primii 25 cei mai citi\u021bi bloggeri din orice categorie. El scrie despre revolu\u021bia postindustrial\u0103, propagarea ideilor, marketing, compromis, leadership \u0219i, mai ales, despre schimbare \u00een mai toate domeniile vie\u021bii.<\/p>\n

Volumul \u201eTo\u0163i marketerii sunt mincino\u0219i<\/span> spun pove\u0219ti\u201d<\/a>pune \u00een lumin\u0103 talentul de a spune pove\u0219ti autentice \u00eentr-o lume sceptic\u0103. Controversat\u0103 \u015fi apreciat\u0103 \u00een acela\u015fi timp, noua carte al lui Seth Godin v\u0103 provoac\u0103 s\u0103 g\u00e2ndi\u0163i mai departe de reclamele comercializate la televizor, de numeroasele ad-uri de pe internet, \u015fi s\u0103 v\u0103 face\u0163i povestea auzit\u0103 \u00eentr-un mod autentic \u015fi eficient. Fie c\u0103 vre\u021bi s\u0103 v\u0103 vinde\u021bi CV-ul, o idee de afacere, un produs revolu\u0163ionar sau s\u0103 cunoa\u015fte\u021bi mai bine strategiile aplicate asupra consumatorilor, \u201eTo\u0163i marketerii (sunt mincino\u0219i) spun pove\u0219ti\u201d este cartea cu care trebuie s\u0103 \u00eencepe\u021bi.<\/p>\n

\"afis_Toti<\/a>\u00ceNT\u00c2LNIRILE OUTLIERS: idei sclipitoare pentru min\u021bi \u00eendr\u0103zne\u021be<\/strong><\/p>\n

Prin colec\u021bia \u201cOutliers\u201d, Curtea Veche Publishing aduce titluri cu adev\u0103rat remarcabile de la acei autori care ies din r\u00e2nd pentru c\u0103 sunt mereu cu un pas \u00eenaintea tuturor. C\u0103r\u0163ile \u201cOutliers\u201d dezv\u0103luie tendin\u0163ele societ\u0103\u0163ii, arat\u0103 calea spre care se \u00eendreapt\u0103 rela\u0163iile interumane, economia mondial\u0103, cultura global\u0103 \u015fi digital\u0103 \u015fi, \u00een consecin\u0163\u0103, via\u0163a noastr\u0103 de zi cu zi.<\/em><\/p>\n

\u00cent\u00e2lnirile Outliers, provocate de Curtea Veche Publishing, aduc \u00een fa\u021ba min\u021bilor \u00eendr\u0103zne\u021be idei originale \u0219i profesioni\u0219ti inovatori.<\/em><\/p>\n

Cartea este disponibil\u0103 \u00een libr\u0103rii \u0219i \u00een magazinul online curteaveche.ro la pre\u021bul de 27 lei.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nu to\u021bi marketerii sunt mincino\u0219i, \u00eens\u0103 c\u00e2\u021biva dintre ei vor spune pove\u0219ti de 1 aprilie la Cluj-Napoca. Curtea Veche Publishing continu\u0103 seria \u00cent\u00e2lnirilor OUTLIERS cu o lansare g\u0103zduit\u0103 de Libr\u0103ria Independent\u0103 Bookstory. Vineri, 1 aprilie 2016, \u00a0\u00eencep\u00e2nd cu ora 18.30, c\u00e2\u021biva dintre cei mai reputa\u021bi speciali\u0219ti locali vor dezbate cel mai recent volum al cunoscutului… \u00ceNT\u00c2LNIRILE OUTLIERS: To\u021bi marketerii spun pove\u0219ti la Bookstory Cluj<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":14510,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[7,8],"tags":[4388,4384,4491,578,4385,4102,4387,4383,4382,4386],"class_list":["post-14505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-lansari","tag-bookstory","tag-calin-biris","tag-curtea-veche-publishing","tag-editura-curtea-veche","tag-ioana-caprar","tag-libraria-independenta-bookstory","tag-loopaa","tag-seth-godin","tag-toti-marketerii-sunt-mincinosi","tag-vitrina-advertising"],"_links":{"self":[{"href":"https:\/\/www.curteaveche.ro\/blog\/wp-json\/wp\/v2\/posts\/14505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.curteaveche.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.curteaveche.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.curteaveche.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.curteaveche.ro\/blog\/wp-json\/wp\/v2\/comments?post=14505"}],"version-history":[{"count":0,"href":"https:\/\/www.curteaveche.ro\/blog\/wp-json\/wp\/v2\/posts\/14505\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.curteaveche.ro\/blog\/wp-json\/wp\/v2\/media\/14510"}],"wp:attachment":[{"href":"https:\/\/www.curteaveche.ro\/blog\/wp-json\/wp\/v2\/media?parent=14505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.curteaveche.ro\/blog\/wp-json\/wp\/v2\/categories?post=14505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.curteaveche.ro\/blog\/wp-json\/wp\/v2\/tags?post=14505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}